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There are many factors that contribute to an organizational crisis. The Milburn, Schuler, Watman article provides a framework to crisis antecedents. Typically, there are more than one factors in play. What is a crisis?  Disruptive and unexpected event that threatens…

The spring blizzard of 2018 and the ripple effect that it had to customers that were on vacation 2000 miles away in another country.  The crisis was not in the events as they unfolded but instead on how the message…