Leadership Resources

Leadership Resources from the Carlson Executive MBA Program

Building a Personal Brand

“What is your personal brand – Why is it important – How do you establish it
Building a Personal Brand: Crafting your professional brand from attire to Linkedin, patterns of communition to product delivery ”

Similar to an organization, how a professional conveys themselves to their peers, colleagues, customers, and industry heavily influences how others see and treat you. Looking to define the personal brand, primary elements, and examples of good or poor practices.