“People don’t buy what you do, they buy why you do it.” This 17-minute Ted Talk is an inspirational message by Simon Sinek about how great leaders inspire action using his reference to the Golden Circle. Leaders transform how we think and communicate by starting with the inside out (why, how, what). Inspire others by starting with why.
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action#t-19636