Leadership Resources

HBR has been a trusted source for CEMBA students. The article is an easy read with efficient, easy-to-follow steps. The author gives a little context on where the term “Elevator Pitch” originated. He also suggests that 118 seconds should be…

From his 2013 book ‘To Sell Is Human,’ Daniel Pink details his “Elevator Pitches for the 21st Century”. Using the persuasive arts of Storytelling, Email Subject Lines, Rhyming, Questioning, Tweeting, and a One-word pitch, this video introduces the viewer to…

Patrick clearly explains how it is essential to pitching your product/service/idea in one sentence. The sentence should be like “I help X achieve Y by doing Z.” He also mentions the value of storytelling so the audience can relate to…

An elevator pitch allows you to take control of your message and brag proudly for 30-60 seconds. This getAbstract book summary of Brag Better: Master the Art of Fearless Self-Promotion by Meredith Fineman conveys effective strategies for bragging. “Bragging means…

A polished elevator pitch is a compelling way to introduce yourself at professional and networking events or in an interview. There are helpful tools that can help ensure your elevator pitch is situation-appropriate, professional, and effective. A well-crafted elevator pitch…