Leadership Resources

Leadership Resources from the Carlson Executive MBA Program

Curator Brief: Building a Personal Brand

Like an organization, how a professional conveys themselves to their peers, colleagues, customers, and industry heavily influences how others see and treat you. Looking to define personal brand, primary elements, and examples of good or poor practices.

The included materials help shape perspectives on what makes up a professional personal brand, strategies for curating that narrative, and the value for investing in an intentional personal brand.