This article illustrates how storytelling approach can prove to be more effective for leading than the traditional presentation approach. Jeff Bezos considers himself to be a student of narrative storytelling in business for the past 20 years and summarizes the following three reasons for his approach. Our brains are hardwired for narrative Stories are persuasive Bullet points are the least effective way of sharing ideas https://www.inc.com/carmine-gallo/jeff-bezos-bans-powerpoint-in-meetings-his-replacement-is-brilliant.html
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