Leadership Resources

Leadership Resources from the Carlson Executive MBA Program

Why the Secret to Success is Setting the Right Goals

Do we have the right metrics? John Doerr explains the role of objectives and key results in the process of goal setting and execution. He states that people set goals and often hit them but lack the purpose. He discusses how to set goals the “right way”. First, ask why. A compelling sense of “why” can be the launchpad for our objectives. Next ask what is the objective that you want to be accomplished. Finally, ask how. The key results are specific, time-bound, measurable goals that in the end answer how you will complete the objective.

Link to Video: John Doerr – Why the secret to success is setting the right goals