Monthly Archives: November 2018

The irresistible power of classic storytelling can evoke strong emotional reaction from the audience.  Regardless of the content of the story, the structure of that content can predict how successful the storyteller will be.  Storytelling done strategically has the power…

This article illustrates how storytelling approach can prove to be more effective for leading than the traditional presentation approach. Jeff Bezos considers himself to be a student of narrative storytelling in business for the past 20 years and summarizes the…

This Forbes article outlines three elements that allow leaders to inspire others through personal stories. Key #1 – Inciting incident: stories that are in the form of a challenge or struggle are irresistible and feed the human mind’s desire to…

“People don’t buy what you do, they buy why you do it.”  This 17-minute Ted Talk is an inspirational message by Simon Sinek about how great leaders inspire action using his reference to the Golden Circle.  Leaders transform how we…

This HBR article outlines the key elements of an effective story, and provides two case studies that emphasize the power of conflict and personal connection to create impactful stories. From the article: Do: Consider your audience — choose a framework…

This excellent blog post by Shannon Emerson encapsulates why stories are such a powerful tool for modern leaders. As our focus is on storytelling to inspire action, we encourage you to pay special attention to the second embedded TED talk,…