Why You Need A Better Elevator Pitch

HBR has been a trusted source for CEMBA students. The article is an easy read with efficient, easy-to-follow steps. The author gives a little context on where the term “Elevator Pitch” originated. He also suggests that 118 seconds should be the length. The first 8 seconds should include the “lean-in” to get the receiver interested, and you should drive it home in the last 110 seconds that are left.

https://hbr.org/2012/01/why-you-need-a-better-elevator