Patrick clearly explains how it is essential to pitching your product/service/idea in one sentence. The sentence should be like “I help X achieve Y by doing Z.” He also mentions the value of storytelling so the audience can relate to the topic. The story should be structured in two parts, the first part focuses on the problem, and the second part provides the solution to the problem. This model helps the audience realize the value of your proposition.
Highlights
The One Sentence Pitch
Tell A Story
Start With A Problem
Solution
Value