The Irresistible Power of Storytelling as a Strategic Business Tool

The irresistible power of classic storytelling can evoke strong emotional reaction from the audience.  Regardless of the content of the story, the structure of that content can predict how successful the storyteller will be.  Storytelling done strategically has the power to change attitudes and behavior. Quantitative analysis may be able to persuade people, but a good story will inspire people to act!  Key topics from the article are listed below. Freytag’s Pyramid: Simple storytelling structure Storytelling evokes a strong neurological response Successful storytellers focus listeners’ minds on a single important idea and can take less than 30-seconds to forge an emotional connection https://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool