How to Tell a Great Story

This HBR article outlines the key elements of an effective story, and provides two case studies that emphasize the power of conflict and personal connection to create impactful stories. From the article: Do: Consider your audience — choose a framework and details that will best resonate with your listeners. Identify the moral or message your want to impart. Find inspiration in your life experiences. Don’t: Assume you don’t have storytelling chops — we all have it in us to tell memorable stories. Give yourself the starring role. Overwhelm your story with unnecessary details.

https://hbr.org/2014/07/how-to-tell-a-great-story