Leadership Resources

Leadership Resources from the Carlson Executive MBA Program

HBR: Storytelling Can Make or Break Your Leadership

Storytelling Can Make or Break Your LeadershipThe Harvard Business Review article “Storytelling Can Make or Break Your Leadership” by Jeff Gothelf emphasizes the critical role of storytelling in effective leadership. Gothelf outlines five key elements of compelling narratives: tailoring stories to the audience, providing clear context, focusing on human-centric experiences, driving action, and maintaining humility. He illustrates how these components can transform abstract concepts into relatable and motivating messages, enhancing a leader’s ability to inspire and guide their teams.

Why is this resource helpful? 

This resource provides a structured approach to storytelling, a vital skill for leaders aiming to inspire and connect with their teams. By applying the principles outlined—audience awareness, contextual clarity, relatability, actionable intent, and humility—leaders can create narratives that resonate emotionally, motivate teams, and build trust. It serves as a practical guide for using storytelling to drive alignment, overcome challenges, and achieve common goals.

 

 

 

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