The Forbes article “Master Storytelling Is a Must-Have Leadership Skill for the 21st Century” by Esther Choy emphasizes the critical role of storytelling in effective leadership. Choy argues that in today’s complex and rapidly changing business environment, leaders must go beyond data and analytics to connect with their teams and stakeholders on a human level. She outlines how storytelling can inspire action, convey vision, and build trust. The article provides practical advice on crafting compelling narratives, including understanding the audience, structuring the story effectively, and delivering it authentically.
Why is this resource helpful?
This article provides actionable insights for leaders aiming to harness the power of storytelling to connect and influence effectively. Choy offers specific techniques such as knowing your audience to ensure relevance, using a clear structure to maintain narrative flow, incorporating emotional elements to foster engagement, and delivering stories with authenticity to build trust. These strategies help leaders make their messages memorable, inspire shared vision, and navigate change effectively. The guidance is especially valuable for leaders who seek to balance data-driven decision-making with emotionally resonant communication.
