The first step toward eliminating unconscious bias is awareness. The Project Implicit website offers a useful tool for exploring your implicit associations (the assumptions or conclusions you unconsciously draw about individuals or groups based on characteristics and stereotypes). Founded by researchers as a tool to measure attitudes and beliefs that people are unlikely to report, either because they do not want to disclose them or because they are unaware of having them, the site offers a number of free, quick assessments you can take to explore your unconscious attitudes.
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